The number of people using mobile phones and other gadgets to access the Internet is rapidly increasing. When you have a Smartphone, you can easily browse any website for as long as you have wifi connection or 3G.
The problem with the current online trend is that many websites cannot accommodate online users who are using mobile phones and other devices. A website that was designed and created for desktops, might encounter problems and errors when viewed with smaller screens.
As such, you need to ensure that you have a website that functions well both in desktop and mobile gadgets. If you are just starting to create your own website, you should look for a web designer who is well versed with creating "responsive" websites. This feature makes it possible for your website to display nicely no matter the size of the screen.
With responsive web design, it doesn't matter whether you want to accommodate mobile users who are using an Android, iOS, Windows, Bada, etc. You will not have any problem with the look and the compatibility between your website and the device. That is why you hire a professional web designer, to ensure that your site will run properly in all major browsers and devices.
Once you have a website that can be easily accessed, even by a person who is using a mobile phone, you won't have to worry about missing any potential visitors. In turn, this allows you to gain more online exposure and sales!